Leasing & Marketing Consultant

The Leasing & Marketing Consultant is responsible for the day-to-day operations of Cava's mixed residential and commercial portfolio. This role focuses on maintaining peak occupancy through strategic advertising, market research, high-impact property tours, and expert lead conversion. A successful candidate will serve as the primary brand ambassador for Cava Property Management, ensuring every prospective and current tenant receives professional, prompt, and courteous service.

$50,000 - $60,000 yearly

Marketing & Advertising Strategy

• Digital Advertising: Create and manage compelling property listings across platforms such as CoStar, LoopNet, Zillow, and to ensure maximum visibility.


• Social Media Engagement: Maintain an active presence on social platforms (Instagram, Facebook, LinkedIn) to showcase available inventory and community highlights.


• Content Creation: Capture high-quality photos and videos of residential and commercial spaces for use in marketing collateral and virtual tours.


• Performance Tracking: Analyze the effectiveness of various advertising sources and adjust strategies to optimize the marketing budget and cost-per-lead.


• Collateral Management: Develop and distribute promotional materials, including flyers, brochures, and email newsletters, to prospective tenants and local businesses.

Sales & Leasing Excellence

• Lead Management: Manage the full leasing lifecycle from initial inquiry to lease execution; track all leads and advertising sources via guest card entry and CRM tools.


• Property Tours: Professionally showcase available homes and commercial spaces, tailoring presentations to meet the specific needs and preferences of prospects.


• Closing: Utilize strong closing techniques to meet or exceed monthly revenue and occupancy goals.


• Application Processing: Manage the screening process, including application review and the efficient processing of administrative forms and background checks.

Market Intelligence & Curb Appeal

• Market Research: Conduct regular market surveys of the Richmond and surrounding areas to stay competitive on pricing and concessions.


• Curb Appeal & Branding: Conduct routine inspections of "market-ready" homes to ensure cleanliness; report on property curb appeal and suggest enhancements to attract prospects.


• Outreach: Engage in community outreach and stay abreast of industry trends and local property management regulations.

Operations & Coordination

• Lease Administration: Communicate lease terms clearly to tenants; manage utility transfers for vacancies/move-ins and coordinate vendor services like lawn maintenance.


• Maintenance Liaison: Collaborate with the maintenance team to log preventive maintenance and delegate work orders resulting from resident requests.


• Interdepartmental Collaboration: Work cross-functionally with Cava's construction, sales, and accounting divisions to ensure seamless property transitions.

Resident Relations & Compliance

• Customer Service: Act as the primary point of contact for resident concerns, resolving issues with a "solution-oriented" mindset.


• Compliance: Maintain a deep understanding of Fair Housing Standards and local landlord-tenant laws to ensure 100% compliance in all interactions.


• Professionalism: Maintain a polished, professional appearance and a positive demeanor as a representative of Cava.

• Proven experience in leasing (residential, commercial, or both).


• 
  Experience in digital marketing or social media management for real estate is preferred.
  


• Strong verbal and written communication skills with a "cheerful and professional" phone presence.


• Proficiency in property management software (Yardi) and Microsoft Excel.


• Deep knowledge of the Richmond, VA real estate market.


• Ability to solve problems independently while keeping the Supervisor informed.

Cava Companies is a local leader in the residential real estate industry and residential rental management business. We are a medium-sized business consisting of top-producing, friendly, and positive people. Our senior management and staff have extensive experience in real estate development, finance, economic development, project management, leasing, and property management. We have in-depth knowledge of the Richmond market, contacts, and the growth trend of this great city.

Compensation details: 0 Yearly Salary

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