General Manager, Heavy Equipment

The General Manager plays a pivotal role in leading our Tampa and Lakeland branches, overseeing all aspects of its operations. This position holds full responsibility for sales, parts, service, personnel management, and P&L performance. We are seeking a strategic thinker with strong leadership capabilities and a passion for driving growth. The ideal candidate will lead our branch to deliver exceptional results and make a meaningful impact in a key market.

Key Responsibilities

• Drive branch success by developing and executing strategic sales plans aligned with both regional and corporate goals


• Lead the establishment of sales territories, set ambitious targets, and ensure effective execution of sales initiatives at the branch level


• Analyze market conditions and identify growth opportunities to protect and expand market share


• Oversee the planning and implementation of sales strategies to maximize exposure, revenue, and customer satisfaction


• Mentor and develop the sales team, including Sales Territory Managers and Sales Coordinators; set clear performance goals and conduct annual evaluations


• Conduct competitive analysis to understand customer needs and monitor market activity


• Recommend staffing, training, and performance strategies to enhance sales and product support outcomes


• Identify opportunities to streamline product offerings for improved efficiency and profitability


• Support the sales team by engaging with key customers, delivering impactful presentations, negotiating deals, and approving all equipment sales


• Analyze and report on branch performance, including sales volume, market share, parts and service activity, and growth potential

This job description does not include a complete listing of all the duties and functions of the position. Management reserves the right to assign other duties or projects as necessary.

Required Work Experience

• Over 5 years of field experience with regular customer contact, knowledge of dealership/distribution network, limited geographic area of responsibility, and broad product knowledge


• Over 5 years supervisory experience, which includes placement, work direction, coaching, and performance management


• Minimum of 5 years of Dealership experience in heavy construction equipment industry
  


• Minimum of 5 years direct selling to end-user customers in retail environment

Work Environment

• This position is primarily an office setting but may require driving to customer offices and jobsites.

Travel Requirement

• As needed

Education

• Formal education or training to perform the essential functions of the job. This includes certifications, licenses and/or registration requirements


• 4-year College degree in a Business/Management discipline or equivalent experience

Preferred Skills

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, etc.)


• Solid understanding of industry dynamics relevant to the area of responsibility, including market trends, products, competitors, customers, and distribution channels


• Passion for mentoring and relationship-building, with a collaborative and supportive mindset


• Ability to understand and effectively teach key concepts and principles


• Excellent interpersonal and communication skills


• Advanced skills in negotiation, conflict resolution, and analytical thinking


• Exceptional time management, follow-up and attention to detail

Why Join Our Dynamic Team?

This is more than a management role-it's a leadership opportunity where your decisions will directly shape the success of Dynamic's Tampa branch. Other points to consider:

• Competitive pay aligned with your experience


• 3 options of Health Plans to choose from, one heavily subsidized


• Dental, Vision, Hospital Confinement plan and other voluntary ancillary insurances


• 100% company paid TeleHealth, Employee Assistance Program, Paid Life Insurance and Short-Term Disability


• Option to add on Voluntary Life Insurance for self and dependents


• 401(k) Plan and Health Savings Account, both matched by the company


• Company paid Holidays and up to 40 hours of your paid time off (PTO) are eligible to be rolled over into the next year


• Employee uniforms (select departments)


• Annual tool and boot reimbursements for those in applicable positions

Dynamic is proud to be an Equal Opportunity Employer.

Successful candidate must consent to a drug test and pass a background check upon accepting this position, prior to their start date.

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