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Digital Experience Manager
The Rank Group is one of the biggest names in entertainment with its rich history. Our Digital Business has been doing incredibly well and as we grow, we're looking to have top talent Digital Experience Managers in our Digital Team.
If you a great communicator, who can be responsible for strategy and delivery of optimized customer journeys as well as personalized experiences across our digital properties, including but not limited to A/B testing, multivariate testing, personalisation and content targeting for "always on' execution. in a dynamic and friendly environment.
The role will include using best in class technologies as well behavioral data and predictive models, the right candidate will be able to take this insight, merge with business requirements and devise experiences that drive the right result for the business and the customer such as increase registration, staking, revenue, reduce churn and build brand affinity
In return we offer work life balance, great salary, benefits and professional growth with us.
You'll have the privilege to work on a lot of huge impact projects and will be given the freedom to hone your skills and express yourself.
We need an enthusiastic Digital Experience Manager who demonstrates sense of passion and pride about own work with excellent analytical skills, this could be you?
Main Accountabilities and Responsibilities
Responsible to interpret behavioural analysis, predictive models and business requirements to devise the best customer experiences and journeys to
- Increase revenue and margin performance
- Collaborate with Data Science team and analysts to analyse impact of experiments
- Collaborate with UX & UI to build the optimal journey
- Build enhanced cross product and brand journeys
Support the build of optimisation tests and personalisation experiences using existing technology or support the development with internal teams or external partners.
Drive regular communication with peers of all key departments to ensure optimal awareness of digital personalisation / optimisation initiatives, including proactively sharing & presenting results and findings to stakeholders, driving awareness and growth in capability.
Collaborate with team members and stakeholders to gather requirements, assets and to build digital optimization / personalisation products that deliver against business KPI's. Proactively seek input from other marketing teams such as CRM to create, inform and complete and engaging experiences for all audience types/groups/targets.
Champion customer focus and keep the customer at the heart of everything we do
Responsible for quality monitoring to ensure consistent digital optimization across the brand portfolio, as well and proactively checking previous experience tests to review results and propose next steps (set live, or next phase next/enhancement)
Knowledge, Expertise and Qualifications
-BS/BA in marketing or digital or extensive professional experience (Marketing, Mathematics, Operations Science)
To apply please click the APPLY button.
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